I’d hate so see their idea of “artificial”

My mother takes a cholesterol-lowering supplement called Multi + CholestOff that is manufactured by a company called Nature Made. Under the name of the product on the package appears the claim “Lowers Cholesterol Naturally.” If you’re getting the idea that this product is being marketed as a pristine and healthier alternative to synthetic or “artificial” medications, great. That’s what Forbes Medi-Tech (the parent company of Nature Made) wants you to think, and they also want you to accept out of hand the premise that “natural” categorically equals better.

Now for a look at the ingredients:

Plant Sterols/Stanols (Pine Tree), Calcium Citrate, Tribasic Calcium Phosphate, Croscarmellose Sodium, Silicon Dioxide, Calcium Carbonatem Potassium Chloride, Cellulose Gel, Crospovidone, Stearic Acid, Hydroxypropyl Methylcellulose, Magnesium Oxide, Dibasic Calcium Phosphate, Ascorbic Acid, Magnesium Stearate, Corn Starch, Polyvinyl Alcohol, dl-Alpha Tocopheryl Acetate, Niacinamide, Zinc Oxide, Polyethylene Glycol, Red 40 Lake, Pyridoxine Hydrochloride, d-Calcium Pantothenate, Manganese Sulfate, Talc, Triethyl Citrate, Titanium Dioxide (Artificial Color), Polysorbate 80, Thiamin Mononitrate, Riboflavin, Gooper Sulfate, Vitamin A Acetate, Sucralose, Folic Acid, Beta Carotene, Cyanocobalamin, Potassium Iodide, Sodium Selenate, Sodium Molybdate, Chromium Chloride, Vitamin D3 (Cholecalciferol), Phylloquinone, Yellow 6 Lake, Biotin

Many of these are recognizable as B- and other vitamins, but Red 40 Lake? Yellow 6 Lake?

It all comes back, I suppose, to the fact that everything that exists is technically natural. I’ll be impressed when someone produces a supernatural supplement. Manna from heaven, maybe.

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  1. #1 by jim on May 16, 2010 - 6:58 pm

    Mmmm, stearic acid. My favor source of it is dark chocolate. Drool, slobber…

    “Supernatural supplement”? Sure, but it won’t sell as well as my line of Supranatural supplements.

  2. #2 by Sven on May 16, 2010 - 9:03 pm

    Now Now. All of those things could be created by something in Nature and then broken down and reconstituted as something similar to all of these chemicals – except for the Gooper Sulfate :)

  3. #3 by kemibe on May 16, 2010 - 9:07 pm

    I didn’t mean to type “Gooper Sulfate,” but when I spotted it during a rare burst of proofreading, I decided to leave it in to see if anyone was actually reading through the list of ingredients. Foiled again!

  4. #4 by llewelly on May 26, 2010 - 11:25 pm

    I figured Gooper Sulfate was the active ingredient …

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